Kampala, Uganda — This week, Uganda opened its much-anticipated Pearl of Africa Tourism Expo, a vibrant celebration that brings together people passionate about exploring and sharing the country’s rich culture and breathtaking landscapes. Over three exciting days, the event aims to inspire more travelers to discover the heart and soul of Uganda.
Ugandan Prime Minister Robinah Nabbanja, speaking on behalf of President Yoweri Museveni, warmly welcomed attendees, calling the expo “one of the most influential gatherings in the region.” She emphasized how it creates opportunities for new friendships, partnerships, and investments across borders, helping communities and businesses thrive.
“It’s not just a trade show,” Nabbanja said. “It’s where ideas meet action, where friendships form, and where Uganda’s story is told to the world.”
The expo, organized by the Uganda Tourism Board, has attracted over 450 exhibitors from 50 countries — from bustling African markets to the United Kingdom, the United States, and Asia. Minister of Tourism, Wildlife and Antiquities Tom Butime expressed pride in how the event connects businesses and showcases Uganda as a top travel destination.
“This is where dreams of travel become plans,” Butime said. “Where local entrepreneurs meet global partners. Where the beauty and warmth of Uganda’s people are shared with the world.”
The theme for this year’s expo, “Experience the Heart of Uganda: Lifestyle and Hospitality,” invites visitors to explore more than just scenic spots — it highlights the vibrant culture and welcoming spirit that make Uganda truly special.
Alongside exhibitions, visitors can join business discussions, knowledge exchanges, and even familiarization trips that let them experience Uganda firsthand.
Tourism plays a vital role in Uganda’s economy, contributing around 5 percent to the country’s GDP and serving as one of its key sources of foreign income. The Ministry of Tourism hopes the expo will help increase tourism revenue to nearly $1.9 billion annually, welcoming more visitors and encouraging them to experience all that Uganda offers.
Last year, tourism revenue topped $1 billion, a significant jump from the previous year — a hopeful sign that Uganda’s efforts to share its treasures are paying off.
At the expo, the excitement was palpable. People paused to snap photos with a striking elephant sculpture made from recycled plastic, a symbol of Uganda’s creativity and commitment to sustainability. Exhibitors and visitors mingled in traditional huts, exchanging stories, laughter, and dreams of future adventures.
The Pearl of Africa Tourism Expo is more than an event — it’s a gathering of hearts and minds, united by a love for discovery and a hope for a brighter future through travel.
